AI agents carry the repetitive work inside the tools you already use. One console shows every journey in motion. And Claro's operations team watches it daily — deciding, fixing, thinking — so nothing quietly falls through.
Not a robot. Not magic. Think of a tireless, careful clerk who has read everything in your business — every quote, every message, every invoice — and never loses the thread.
Every promise, every quote, every date. Nothing in your business depends on somebody's memory anymore.
Nights, weekends, holidays. No vacations, no sick days. The inquiry that arrives at 22:00 is answered at 22:00.
A fraction of one salary, carrying routine work that used to take several people — done in seconds, not days.
It doesn't just do a task — it reads your site, your invoices, your WhatsApp and your calendar together. Every action happens in full context.
Catalogs written, product pages drafted, posts and newsletters prepared, designs proposed — in your voice, for your approval.
Agents draft and prepare; what matters passes through you. Nothing customer-facing goes out without your yes.
The routine belongs to the machines. The judgment stays human.
Every tool demos beautifully on the happy path. Real businesses live in the exceptions — and the exceptions are exactly where money and trust quietly disappear.
The inquiry was answered, the quote was sent — and then a holiday, a sick day, a busy week. Nobody chased it. The order went to whoever answered twice.
A tool updated, an API changed, a model shifted its behavior. The flow broke quietly — and kept looking fine from the outside until a customer complained.
A second income stream in a different system. Members who paid but never got access. Renewals that depend on someone's memory. It's all there — just invisible.
Claro exists for that last 10%: agents carry the repetition, the console makes everything visible, and a person decides — so every journey closes.
Not scattered automations — full paths your business travels, built end to end: inquiry to booked, quote to cash, expiry to reorder. Each one is live and proven before the next begins.
One screen where the whole business is visible: what's moving, what's stuck, what needs a decision. Signals rise from your systems; decisions flow back down. No more living in six tabs.
Software breaks quietly when the world changes. Every journey is checked daily and fixed before you notice — and once a week you get one page: what happened, what it means, what to do next.
No big-bang projects. We start where it hurts, prove each piece live on your real data, and only then build the next. You can stop at any stage and keep everything.
A few weeks of looking closely at how your business really runs: where the hours go, where journeys break, which exceptions cost you. You get it in writing — what's worth building, in what order, at a fixed price. If the arithmetic doesn't work for your business, we say so here. The analysis is also a mirror: hard questions about what really earns and what you do out of habit — most owners come out more focused before anything is built.
Journey by journey, on the tools you already use. Each journey goes live and proves itself on real data before we start the next. Everything comes together on your console — and all of it is yours.
Every journey checked every day, fixed before you notice. And more than upkeep: the console sees patterns you can't — the uncounted revenue stream, the customers who paid but never onboarded, the renewal about to lapse. Weekly, one page: what happened, what it means, what to do.
Don't want to hold the wheel? We take the daily seat: the small decisions, the exceptions, the follow-ups. You get the weekly page and one short call. The seat is simple by design — take it back, or hand it to anyone, whenever you choose. And the line is clear: we watch the flows and handle the routine; anything that truly needs the owner reaches you as a clear question. The business stays yours to decide. We take operation seats as capacity allows.
Yours will be mapped in the analysis — these are the two shapes every business shares.
The customer's: from the first hello with a potential client, through a happy paying customer, to a proper goodbye. The product's: from an idea to fully operational — and one day, retired. Most tools automate single tasks. We look at the whole cycle, because when a lifecycle is laid out end to end, the holes show themselves.
Every hand-off between stages is where customers used to fall. Laid out whole, the gaps have nowhere to hide.
Intake, replies, scheduling, reminders — no lead waits, none is forgotten.
Quotes drafted from a live catalog, chased politely, invoiced, and collected.
Supplier orders placed, shipments watched, customers informed at every step.
Payment, access, welcome, community — matched daily so nobody pays and waits.
Attendance, usage and renewals watched — the quiet goodbye caught in time.
Most businesses have products stuck between idea and launch for months. The lifecycle view shows exactly where.
Product descriptions, prices, photos organized, translations — drafted in your voice, approved by you.
Newsletters, updates and follow-ups drafted by agents — sent only after your yes.
Certificates, service dates and retirements watched — each one a timely reason to reach out.
All streams counted, drift flagged, one page that tells you what to do next.
Claro's method wasn't invented on slides — it runs live today, on businesses with real money moving through them.
A safety-equipment trading company living in email threads and a 10,000-item catalog. Claro connected the chain: years of invoice history loaded live from the accounting system, quotes from a live catalog, and compliance dates — inspections, mandatory retirements — turned into a service calendar that sells.
A therapist running a membership site, courses and institutional training across five disconnected systems. In the first weeks of watching, the console surfaced what no one could see: an entire second income stream that wasn't being counted — and 51 paying members who had never been added to their community group.
Claro isn't only hands — it's eyes and judgment. The same watching that keeps journeys running also tells you things about your business no report ever did. The method comes from Designing Coherence, Ruth's book on how work changes when AI executes — translated here into plain business language.
Every business runs on a handful of judgments — where to take it, what to charge, what risk to accept, what story to tell, how to treat customers, how the work itself gets done. In most small businesses they all sit on one head: yours, squeezed between everything else. The analysis puts them on one page: which nobody was actually making, which can be prepared for you, and which only you should keep.
The console counts every stream and sees patterns you can't from inside: the revenue nobody was counting, the product quietly carrying your margin, the client who costs more than they pay. Real findings — not dashboards.
Prices moving, competitors shifting, demand changing — agents can watch the world around your business too, and bring what matters to your weekly page. You decide with open eyes, not by feel.
Today, most of these sit on one head — yours. After the analysis you know which to keep, which agents can prepare for you, and which nobody was making at all.
Built on your own tools, registered in your name. Never used to train AI. And where a business handles personal or clinical records, the journey is designed so the model never sees the person.
The part you can't download: the thinking. The method, the watching, the judgment on what the signals mean — that's the work you're paying for, week after week.
The analysis and each build are fixed prices, written down before we start. The ongoing work is a fixed monthly amount. No hourly billing, no meters running — and no promises we can't stand behind: we give you clear information, and the decisions stay yours.
For a business with one journey that hurts. Real relief, sized to a small budget — not a heavy project.
The whole back office: every journey on agents, weekly intelligence — and, if you want, us in the daily seat.
Claro takes on a handful of new businesses each year, worldwide. If the arithmetic doesn't work for yours, you'll hear it at the first conversation — before anyone pays anything.
You've probably met the other two. One installs automations and moves on. One hands you a plan and wishes you luck. Claro does the whole thing — the analysis, the build, the daily watching, the insights — with hands-on operation as an optional extra mile.
Ruth spent 25 years running operations inside global technology companies, on four continents. The pattern was always the same: businesses grow faster than the way they work can carry. Claro exists to fix the way things work — and to stay behind it, because a system only stays ordered if someone keeps it ordered.
Claro is a small senior team: the people who analyze your business, build the processes, and keep daily watch. No sales layer, no juniors, no explaining your business twice.
Ruth is also the author of Designing Coherence — a book about how work changes when AI does the doing. You don't have to read it; you'll feel it in how your business runs. ruthamichay.com
Tell me about your business — what you sell, which tools you live in, what keeps slipping. You'll leave the call knowing what's worth building. And if it isn't worth it, you'll hear that too.
A small senior team, led by Ruth — with you start to finish.
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